Posted By: Cheryl Rodgers

Begin with the End in Mind

With the official start of summer coming up, many of us will be taking time off to travel and enjoy a vacation .For many, the annual summer vacation means a trip back to a favorite spot on the shore, in the mountains, or to a scenic retreat. You have to plan and make our arrangements, but they are generally familiar. You are following a well known path to prepare and travel to the destination.

What if your journey for this year will be to a completely new destination? Your planning becomes much more extensive and important. You will likely do research to help you understand this new destination and the benefits it brings. You may even enlist expert help, whether in the role of a travel agent or by way of web sites that provide responses to your questions using crowd sourcing. You will not, however, just use the plans from your prior trips to the familiar spot you used to visit. At best, that approach takes you back to the familiar spot, more likely, you end up lost.

In Business Transformation, you are not returning to a familiar place. The annual business planning processes that you have used in the past will not be adequate. You are not planning for improving on the status quo; you are mapping out an entirely new destination. An important part of this new approach is to spend appropriate time creating the vision for your transformed business. You have to begin with the end in mind. Traditional business planning starts at the current state and extends it across the coming year. Business units are given goals that add up to a collective target for the organization.In transformation, you will drop some of the current business units, add new ones, and significantly change many of those that remain. This requires you to first be able to describe the transformed business in detail before moving forward with its structure and goals.