Posted By: Admin DreamingCode

Business Transformation

Business Transformation continues to be a leading strategy across organizations of all sizes.Whether driven by a change in their markets, a new leadership team and vision for the organization, or new technology driven opportunities, companies are undertaking the deliberately disruptive approach of transformation at an increasing rate.By its definition, transformation is designed to go well beyond merely improving processes, adjusting organizational structures, or changing roles.Organizations that set out to transform believe that they can make leaps in their competitive position; or at least believe that a failure to transform will prevent their long-term success.Large scale change is risky, and this is true for transformation efforts as well.The effort will span across many months and many parts of the organization.And while it is underway, the market the transforming company serves is not taking a pause to allow for their disruptive efforts.The rewards are high, and accordingly, so are the risks.How can a business successfully transform and achieve their vision while still meeting today's demands on them?

No single path exists for navigating a successful transformation.There are many ways to do a transformation right.There are, however, a myriad more ways to do a transformation wrong. The costs of a failed or even largely incomplete transformation are high. An incomplete disruption of people, processes, and reporting structures inevitably lead to a drop in performance and a drop in customer satisfaction and customer loyalty.The right way to complete a successful transformation includes several key elements.When deliberately mapped out and included in the transformation, the odds of a success are much higher.

These elements are: 1. A clear vision for the transformation.2.A comprehensive understanding of the current state. 3. A disciplined execution that includes considerations for maintaining service levels during the transformation.4.Comprehensive change management.Even this list is not exhaustive for a specific transformation, but it certainly does include requirements that must be met for any transformation to succeed.A further exploration of each will be the next series of posts, but for now a brief discussion of each.


The vision must include not only the destination for the transformative effort, but also a clear statement of why the current state is not acceptable.Also, a vision that only speaks to one part of the organization is a vision that will only support efforts in one part of the organization.For example, if the vision focuses solely on the great new leadership opportunities, but fails to address what he improved future for the processing level of the organization will be, those employees will feel that the future does not include them.

A Comprehensive Understanding of the Current State

While it may be tempting to disregard the challenges of the current state of the business, no successful transformation can simply step forward to the future without understanding the realities of their present.A strong vision includes many elements to include a clear and inspiring view of the destination and provide a map to guide the business. But even a great map is useless for navigating to a destination if you don't know where you are starting from.

Disciplined Execution

The element that makes visions become realities. In transformative efforts, the needs for execution are at least doubled because businesses have to execute the transformation well while still executing the daily tasks necessary to hold their current customers and market position.

Comprehensive Change Management

Any effort that deliberately disrupts the organization across many levels, will find that is has some degree of resistance across many levels.Resistance to the disruption is natural and must be planned for.Successful change management must go well beyond communications from leadership to the organization.